Grammy-award winning artist, Pharrell Williams, has added another designer collaboration to his list, this time with the denim brand G-Star. The Raw for the Oceans collection, currated and co-designed by Pharrell and debuted at New York Fashion Week, transforms ocean waste into denim, T-shirts and accessories.
Pharrell is currently the creative director for Bionic Yarn, a textile company that produces fabric out of ocean waste, which is how he came to work with the Dutch denim line. Co-founder of Bionic Yarn, Tim Coombs, has estimaed that 35 tons of ocean waste has already been recycled through the project.
Moving forward, G-Star will be incorporating the sustainable textiles into their existing pieces.
By Erica Euse
[Image via GStar.com]