PIAGET ANNOUNCES JESSICA ALBA AS THE NEW FACE OF ITS POSSESSION COLLECTION
Building on the success of its previous collaborations, Swiss jeweler Piaget has tapped Jessica Alba, one of Hollywood’s most popular and beautiful stars to be an ambassador for its Possession collection of jewelry. To create the new imagery for the Possession collection, Piaget commissioned one of
the world’s great photographers, Patrick Demarchelier. Known for his glamorous fashion photography and stunning portraiture, Patrick was the perfect choice for the campaign. For styling, Piaget tapped celebrity stylist and rising star, Brad Goreski, who teamed up with make-up artist Lauren Andersen and hair stylist, Renato Campora.
Together the team created six distinct looks…six gorgeous images, each showing a different side of Jessica. Whether she’s chic and casual in a soft, relaxed sweater or looking sexy, sharp and sophisticated in a leather blazer, Piaget’s Possession jewelry provided the perfect accent. Layered pieces along with the mix of white, yellow and rose gold give a fresh, modern feel.
In what is surely the campaign’s more glamorous image, Piaget presents a black and white portrait of Jessica wearing a dazzling white gold and diamond Possession cuff, earrings and ring.
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Brad Goreski, Clear Mag, clear magazine, Fashion, Jessica Alba, jewelry, Patrick Demarchelier, Piaget, Possesion Collection
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