Burberry opens in Iguatemi

Carlos Jereissati Filho, CEO of Iguatemi, along with George Kolasa, SVP of Communicaitons, celebrated the opening of Burberry’s new flagship at Iguatemi, São Paulo on December 6, 2009,

To commemorate this event international DJ and style muse Harley Viera Newton was brought to entertain the 300 guests including Princess Paola de Orleans e Bragança, and Jack Vartanian for a private cocktail celebration to toast the opening of the first Burberry store to house the Prorsum collection for both men and women in Brazil. The space, which spans 350 square meters, reflects the brand’s store design concept developed by Burberry Chief Creative Officer Christopher Bailey. British materials and themes have been used throughout the space as well as LCD flat screen video walls showcasing Burberry digital content and collections.

“Burberry is one of the grooviest brands; their passion for heritage, design, music as well as their online universe has created one of the most important and influential fashion brands.” Said Carlos Jereissati, CEO of Iguatemi and resent speaker at the IHT Luxury Conference in London.

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