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Images courtesy of Stockholm Design Lab

Stockholm Design Lab Creates Identity for New Landmark in Copenhagen

This past May, Bella Sky (part of Comwell) opened and is Scandinavia’s largest hotel. It creates a distinct new profile on the Copenhagen skyline with the architecture of 3XN. The two towers reach up to 76,5 meters, and lean out 15 degrees.

“Our goal was to turn the powerful architecture into graphic design. We wanted to create a simple system and memorable for,” says Bjorn Kusoffsky Creative Director Stockholm Design Lab.

SDL has created the new identity and signage system for the 814 room hotel. A unique typeface is made taking its inspiration from the architecture and is used throughout the design system; hotel rooms, amenities, menus, signage, merchandise and other supporting material. A stunning 17 meter long sign welcomes the guests. The identity for three restaurants and sky bar is designed to support TEA’s interior of Bella Sky.