Clear Mag Magazine

Joi deVivre: The spirit of the Sonia Rykiel brand, 40 years strong and Flourishing

“Time always tells who a true style icon is.”  -Sonia Rykiel

Interview by Julia Dinardo

As the thunderous, final bow applause from the star-studded dinner party/fashion show of 500 guests in Saint-Cloud, France began to peter out, a new sound broke through the air. It was the voice of Nathalie Rykiel, daughter and house president of Sonia Rykiel, announcing to her mother: “A birthday without a surprise isn’t a birthday. You’ve been inspiring the world of fashion for 40 years; here’s your present. Bon anniversaire, Maman.” At that moment, Continue Reading

        

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