Clear Mag Magazine

H&M Dragon Tattoo: Exclusive Behind the Scenes Look

On December 14th, H&M will launch its H&M Dragon Tattoo collection, in conjunction with the much anticipated film release of “The Girl with the Dragon Tattoo.”  The collection is designed by the film’s costume designer, Trish Summerville and inspired by Continue Reading

        

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VERSACE TO DESIGN ICONIC COLLECTION FOR H&M THIS FALL

H&M is proud to announce that its fall 2011 designer collaboration will be with one of the world’s most legendary fashion brands, Versace. Designed by its creative director Donatella Versace, the exclusive collection will recall the vibrant heritage of the brand, complete with leather, prints, color, and exuberance in exclusive materials at fantastic H&M prices. The collection will include lines for both women and men and selected pieces for the home. The US will release  the collection on November 19th in select stores. The collection will be available in about 300 stores worldwide.  In addition, Donatella Versace has also designed a pre-spring collection for H&M which will be exclusively available in countries with H&M on-line sales from January 19.

“I am thrilled to be collaborating with H&M and to have the opportunity of reaching their wide audience. The collection will be quintessential Versace, perfect for H&M and Versace fans everywhere,” says Donatella Versace.

“Versace is one of the most important brands of recent times and their collection for H&M will be glamorous and extraordinary – everything Versace stands for. Versace is sharing with us iconic designs from the archives. This is such a celebratory collaboration and is perfect for the festive season,” says Margareta van den Bosch, creative advisor at H&M.

Versace is a brand steeped in glamour to its very core. Founded in 1978 by Gianni Versace, his daring dresses and wild iconography revolutionized fashion, creating provocative styles in classical themes, all cut with an impeccable eye for design. Since 1997, Donatella Versace has continued Gianni Versace’s work as creative director, evolving the brand into a global fashion house at the forefront of what luxury means today. Famous worldwide for her signature wardrobe, Versace is the epitome of everything the House of Versace stands for.

Versace is the latest couture house to collaborate with H&M on an exclusive designer collection, following the likes of Karl Lagerfeld, Stella McCartney, Comme des Garçons, Roberto Cavalli, Jimmy Choo and, most recently, Lanvin. For H&M, Versace has looked back to the archives to reinterpret some classic Versace designs. The womenswear collection will be dominated by dresses that express the spirit of the season, featuring studded leather, silk and colorful prints, and accessories including high heels and costume jewelry. The men’s collection will focus on sharp tailoring, including the perfect tuxedo, as well as belts and jewelry for men. For the first time in a designer collaboration at H&M, the collection will include homeware pieces including pillows and bedspread.

        

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H&M Unveils Star-studded Campaign for FASHION AGAINST AIDS Collection

Hollywood Stars Join H&M in Supporting Designers Against AIDS with Unisex Fashion Against AIDS Collection Available at H&M this Spring. Continue Reading

        

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Gisele Bundchen for H&M Spring 2011 Fashion Campaign

Gisele Bundchen is back and conquering Spring campaigns and coveted fashion covers alike.  As the fresh face of H&M’s Spring 2011 campaign, Spring Awakening, Gisele, captivates in soft tones and neutral colors. The campaign photographed by Daniel Jackson and styled by George Cortina, features pieces from the Bohemian Deluxe line which is currently available in stores.

        

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Joi deVivre: The spirit of the Sonia Rykiel brand, 40 years strong and Flourishing

“Time always tells who a true style icon is.”  -Sonia Rykiel

Interview by Julia Dinardo

As the thunderous, final bow applause from the star-studded dinner party/fashion show of 500 guests in Saint-Cloud, France began to peter out, a new sound broke through the air. It was the voice of Nathalie Rykiel, daughter and house president of Sonia Rykiel, announcing to her mother: “A birthday without a surprise isn’t a birthday. You’ve been inspiring the world of fashion for 40 years; here’s your present. Bon anniversaire, Maman.” At that moment, Continue Reading

        

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H&M Home + UXUS

In collaboration with the H&M design team, UXUS was invited to create the launch for the H&M Home Collection at their headquarters in Stockholm. The approach was to create a “gallery” of fun fashion home products which customers are encouraged to touch and explore. H&M Home is a gallery/showroom using highly emotional product presentations, which verge on art, to encourage customers to engage with the brand.
Continue Reading

        

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