Raw Talent

Image courtesy of G-Star

G-Star Rookie Runway Reporters

The folks at G-star Raw have pressed button on the search for the best unsigned talent on the web to report live from New York Fashion Week. The world’s best Tweeters, Flickrs, Facebookers and YouTube film-makers will be recruited to file raw reports live from the most exciting fashion week in the world.

The search begins on G-star Raw’s new site, nyfw.g-star.com where budding reporters can put themselves forward for consideration and sign up with their social media account. The winners will be chosen by their adoring public; the writer, photographer or film maker with the most votes wins (although G-star Raw will reserve the right to take a few wildcards along too if talent allows it).

The winning rookies will be sent to New York and issued with press passes for the G-star Raw show – with front row seats, back stage passes, after-show party invitations and a mandate to mingle with the glitterati. Just as long as they don’t forget to tell us all about it on the live mash-up site on g-star.com which will feed us their photos, tweets and status-updates by the minute.

Entrance to the G-Star show was once only available to A-list celebrities, photographers, journalists and invitees who are now all using social media. G-Star wants to add even more buzz around the show by sending in the most fanatic dedicated social media reporters and fashion bloggers. All of their updates will be recorded on the G-Star website to create live coverage.

The sign-up process on nyfw.g-star.com runs directly through Twitter, Facebook, YouTube and Flickr to make signing up as easy as possible. By making smart use of the social network’s open APIs, aspiring reporters are able to sign in to their social media account and select existing content for submission or directly upload new material to their profile.