Moncler + Pharrell
A Bionic Yarn collaborationMONCLER PRESENTS SPECIAL EDITION JACKETS DESIGNED BY PHARRELL WILLIAMS.
MONCLER’S LATEST PROJECT CONTINUES TO EXPLORE THE POSSIBILITIES FOR CREATING A STIMULATING MELTING POT OF ART AND FASHION. ACCORDINGLY IT HAS TURNED TO THE MUSIC WORLD FOR NEW SOURCES OF CREATIVE INSPIRATION FROM ONE OF ITS MOST VERSATILE AND ECLECTIC STARS: PHARRELL WILLIAMS.
THE SPECIAL EDITION ONLY FEATURES JACKETS FOR MEN. UPDATED VERSIONS OF THE CLASSIC MONCLER JACKET APPEAR ALONGSIDE NEW MODELS. THE KEY GARMENT IS THE PACIFIST VERSION OF THE BULLET-PROOF VEST, CONCEIVED FOR A PURPOSE THAT IS CLEARLY ITS VERY ANTITHESIS. IT IS AN ORIGINAL WARNING UNDERSCORED BY THE VERY CONCEPT OF THE COLLECTION ITSELF, WHICH IS INSPIRED BY ECOLOGICAL MATERIALS AND ICONS. THE GARMENTS ARE ALL IN BLACK, WITH LEATHER DETAILS AND GOLD WATERPROOF ZIPS. ALL ARE MADE USING FUTURISTIC FABRICS BY BIONIC YARN, AN AMERICAN COMPANY OWNED BY PHARRELL WILLIAMS, WHICH MAKES ITS MATERIALS OUT OF RECYCLED PLASTIC BOTTLES.
THE SERIES OF PHOTOGRAPHS ENTITLED “DARK FOREST”, PRODUCED BY JAPANESE ARTIST KEITA SUGIURA, PROVIDES THE DECORATIVE MOTIF FOR THE LINING OF THE JACKETS. IN GREEN AND BLACK, THEY ARE HIGHLY EVOCATIVE IMAGES OF DENSE, STEAMY, LUSH FORESTS CAPTURED BY THE ARTIST AT DUSK, USING ONLY NATURAL SUNLIGHT.
THE COLLABORATION WAS CELEBRATED AT ART BASEL MIAMI BEACH, WITH AN EXCLUSIVE DINNER HOSTED BY MR. REMO RUFFINI, MONCLER PRESIDENT AND CREATIVE DIRECTOR, IN HONOR OF PHARRELL WILLIAMS AT CASA TUA.
REMO RUFFINI, MONCLER PRESIDENT AND CREATIVE DIRECTOR, SAYS “PHARRELL REPRESENTS VISIONARY AND CONTEMPORARY ECLECTICISM. A MULTI-FACETED WAY OF INTERPRETING CREATIVITY FROM DIFFERENT STANDPOINTS, RANGING FROM MUSIC TO APPLIED ARTS AND CLOTHING. A PHILOSOPHY THAT BLENDS IN WELL WITH MONCLER’S MODUS OPERANDI, WHICH HAS RESULTED IN A SPECIAL EDITION BURSTING WITH IDEAS AND CONTAMINATIONS. A PROCESS WHICH HIGHLIGHTS JUST HOW MUCH IMPORTANCE MONCLER ATTACHES TO ENTRUSTING NEW CREATIVE PROJECTS TO A VARIETY OF TALENTED ARTISTS”.
PHARRELL WILLIAMS, DECLARES “TO ME, MONCLER HAS ALWAYS BEEN THE PREMIER LUXURY OUTDOORS BRAND. THEIR CLOTHES ARE THE CHICEST AND BLEND CLASSIC OUTER WEAR WITH HIGH END FABRICS. THE FACT THAT I WAS ABLE TO COLLABORATE WITH THEM AND THEY WERE OPEN TO USING BIONIC YARN TO CREATE THE MOST INCREDIBLE JACKETS IS SO EXCITING. I THINK THE KEITA SUGIURA’S IMAGE LOOKS AMAZING AND I CANNOT WAIT FOR PEOPLE TO SEE THEM”.
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Bionic Yarn, Design, Fashion, Men, Moncler, Pharrell Williams, Remo Ruffini
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