London Fashion Week streamed live in London
This year, the British Fashion Council brought London Fashion Week to broader audiences, giving commuters, shoppers and tourists the opportunity to see the latest from the shows. There were daily video highlights on the screens in the underground with highlights from the London Fashion Week twitter feed, plus an outdoor LED screen in the courtyard at Somerset House that showed daily highlights and live streaming of the shows.
The Burberry Prorsum show was streamed live on the famous Landmark 32m digital screen at Piccadilly Circus last Monday – a first for any brand.
“We are thrilled to be bringing the Burberry show to our widest audience yet in an immersive, interactive and entertaining experience. We have always used digital communication to deepen our connection with the customer and allow people all over the world to experience Burberry no matter where they are. Whether you are at home online, watching in Piccadilly Circus, using a mobile device or in our store in Beijing everyone will be able to feel the energy and attitude of the brand and the excitement of the show.” Christopher Bailey, Burberry Chief Creative Officer
In 2009 the British Fashion Council launched its digital innovation strategy which positions London as a leader in fashion showcasing, embracing technology to show catwalk shows online to a global audience. This season 37 shows were live streamed, 27 from the BFC show venue at Somerset House, 9 courtesy of Topshop from their official venue Old Billingsgate Market and Burberry who streamed their show online to over 150 countries and directly at 40 live events across the globe.
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British Fashion Council, Burberry, Burberry Prorsum, London Fashion Week, Picadilly Circus, Somerset House
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What an amazing Burberry Show.