Heidi Klum and Coty Inc. launch new fragrance "Shine"

Image courtesy of Coty Inc.

Heidi Klum and Coty Inc. launch new fragrance “Shine”

Coty Inc., a leading global beauty company, announced today the signing of international celebrity and multifaceted supermodel Heidi Klum to develop and market her new signature fragrance, Heidi Klum Shine.

Heidi has established herself as a beauty and style icon while maintaining an effervescent spirit and lust for life. She is currently the Artistic Advisor and face of leading European cosmetic company, ASTOR, among her many other projects.

“I am thrilled to be partnering with Coty on my new fragrance,” said Heidi Klum. “Working for a long time on developing a signature scent and watching it finally come to life is so exciting. I never thought my nose would recover from sniffing so many scent combinations but it is all worth it. I want my fragrance to be truly special and head-turning so that people ask the woman who’s wearing it ‘What are you wearing? You smell delicious!’.”

“We are excited to work with Heidi and capture her energy and femininity in her new signature fragrance,” declared Bernd Beetz, Chief Executive Officer, Coty Inc. “Heidi is an international powerhouse and role model and her fragrance will bring her even closer to her adoring fans around the world. Heidi’s natural beauty radiates from the inside out and is the perfect addition to the Coty family.”

The fragrance, which will be distributed worldwide, is expected to launch Fall 2011.

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